Brand

The Sailun brand is shaped around consumer insights and today's as well as future developments of innovative mobility. Motives like logic and efficiency as well as performance and ambition drive the brand's behaviour. Enabling smart experiences is the DNA.

We are delighted to be a major sponsor of the prestigious Valencia CF, one of the most well-recognised football clubs in the Spanish La Liga. The sponsorship reflects shared values between the two organisations – teamwork, collaboration, quality, commitment, and excellence. Valencia CF are a remarkably successful team - six La Liga titles, eight Copa del Rey titles, one Supercopa de España and one Copa Eva Duarte. Valencia CF are committed to investing for, and investing in, the future – they are home to one of the best youth academies in Europe. Through this major sports partnership, Valencia CF offers a strong global platform for Sailun Tyre to create ongoing, exciting engagement with direct channel customers and ambassadorial brand end user consumers. Valencia CF not only reflects the core company values of Sailun, but also represents a fantastic platform to help communicate and amplify the Sailun brand message on a Regional and global scale.

FC Ingolstadt, known locally as the “Schanzer” are the first German professional club that Sailun have sponsored - the collaboration is set to run for at least three years. The key criteria for association and sponsorship of FC Ingolstadt include long-term relationship building, high technology, performance, and smart innovation. The sponsorship package includes LED perimeter board advertising at the FC Ingolstadt home ground - the Audi Sportpark, promotional campaigns in the Audi Sportpark on home match days, social media activities, sports, and automotive content productions, as well as regular customer hospitality opportunities.

Russian Drift Series

Intercontinental Drifting Cup

D1 Grand Prix